Search engine optimization has one thing in common with weather-it’s unpredictable. You will find that some of the best SEO practices you were using the previous month have been completely overhauled and replaced with new ones. SEO practices change quickly, and bloggers and website owners must strive hard to keep themselves up-to-date with the current practices to remain in the top page positions.
2016 has witnessed major transformations regarding SEO practices to provide a better and fair online visibility. Some of these changes are usually adopted to curtail blackhat SEO practices and other forms of cheating bloggers and website owners use to gain an upper hand during ranking. If you don’t want to jeopardize your website’s ranking, then you should consider the following best SEO practices for 2016 provided by Launch Source – Best Digital Marketing & SEO Agency.
1. Social media content
Major search engines like Google, Bing, and Yahoo have taken a keen interest in social media content as one of the best ways of ranking websites. Many marketers that are hungry to get their products and services seen are already posting content on Facebook, Twitter, and Linkedin in mass proportions to get a good search engine placement. Currently, it is estimated that over 76% marketers have embraced the use of the social media platforms, and the number is expected to rise towards the end of 2016.
2. Videos still rock
Videos have an enchanting way to keep a client entertained and engaged. Most marketers that use videos as a medium to market their products have very few bounce rates and high click-through rates. Besides being one of the best SEO practices for 2016, the use of videos is expected to treble by 2017. Currently, Google gives more attention to a video-filled content than mere plaintext. If you want your content to grasp the attention of the elusive Google ranking system, try using videos.
3. Mobile optimization is essential
We are living in an age where almost everything is done via our cell phones. Very many people use these gadgets to access websites as they browse for products they like. Therefore, if your website is not mobile-friendly, you will lose many clients. Some marketers started embracing this technique in 2015 and right now many are adjusting their websites to allow tablet and smartphone users to access their services.
4. Voice search function
Sometimes we get too tired or busy to let our fingers do anything. This is where the voice function feature comes in. It is safer and convenient, particularly when one is driving. Many smartphones are equipped with the voice search function; this means many people use it especially when asking for directions. To benefit from this feature, you need to use long tail keywords and avoid the conventional ones.
5. Use of local SEO
Google pursues whatever it finds profitable. Over 60% of marketers put their local information in ads which result in great returns for Google. This has made them push many people into adopting local SEO. Lately, the companies that have location specific keywords enjoy visibility than their counterparts without such keywords. So, if you want to stay on top in 2016, you’ve got to take local SEO seriously.
If you want to gain a solid ground this year (and most definitely the coming years), you need to adopt the best SEO Practices mentioned above. These practices will help you have high click-through rates and conversions.